Guy Horrocks Co-founder and CEO of Carnival Mobile. Prior to Carnival, Guy co-founded the world’s first iPhone app company, Polar Bear Farm. He was named 2014 Young Achiever at the NZ Hi-Tech Awards, and 2013 EY Entrepreneur of the Year runner up. A prominent kiwi in New York’s Silicon Alley, Guy runs monthly flat white meet-ups at favorite kiwi coffee shop, Happy Bones in Soho.
  • What Travel Companies Can Learn From Air New Zealand Ready to take your mobile marketing to new heights like Air New Zealand? Get in touch with us for a customized demo.  How can an app show that you care about your customers? This may sound like a tough question. But for Air New Zealand and its customers, it’s easy to answer. Airlines, like other […] No responses December 20, 2016
  • [Forrester Whitepaper] Marketing Strategy for the Mobile Mind Shift The consumer revolution towards mobile is undeniable; most marketers know that mobile is a key part of their strategy. Yet according to Forrester Research, only 13% of marketers say they’ve integrated mobile into their marketing mix successfully. To help, we’re happy to share this complimentary Forrester Research guide, “Marketing Strategy for the Mobile Mind Shift.” Download […] No responses November 8, 2016
  • How Air New Zealand Created a Better Mobile Coffee Ordering Experience than Starbucks Mobile has been the great disrupter creating completely new businesses and challenging the way most businesses offer customer service. Marketers are experimenting with push notifications in all kinds of ways — to engage customers, to drive sales, to provide meaningful customer experiences, for starters. Strong, effective push strategies are a challenge, though. Your tiny message […] No responses November 8, 2016
  • The Mobile Marketer’s Complete Guide to iOS 10’s Rich Push Notifications Apple is on the verge of releasing iOS 10, and rich push notifications have been one of the most buzzed-about features from beta versions. These enhanced notifications enable app marketers to communicate in a more creative and interactive way, using photos, audio and video. For Apple it’s a move to bring their push capabilities to […] No responses September 7, 2016
  • Why Pokémon Go’s Strategy Won’t Work for You This post originally appeared on VentureBeat, and was written by Guy Horrocks, founder of Carnival, a Sailthru company. Like any cultural phenomenon, Pokémon Go is one hundred percent polarizing. You’re either on your phone right now reading between PokeStops or you have no interest in playing the game. Regardless of what side you choose – or what […] No responses July 26, 2016
  • Carnival.io joins Sailthru BREAKING NEWS: Carnival.io joins Sailthru We’re excited to announce that Carnival.io is joining Sailthru, the leading Customer Retention Cloudsm for the world’s top retail and media companies. When Sailthru approached us about an acquisition, we felt it was the right opportunity for our customers, agency partners and for our vision of where we wanted to take Carnival. […] One response April 7, 2016
  • Top 10 mobile agencies in California Following the success of our best mobile agencies spotlight on New York and the United Kingdom, we turn our attention to the golden coast of California. We’ve scoured through nearly 400 agencies to highlight the top 10 mobile agencies in Los Angeles, San Francisco and Silicon Valley. We qualified these teams by the success & […] No responses November 14, 2015
  • The 13 best mobile agencies in the UK Last month Carnival released a list highlighting the top 14 mobile agencies in New York.  Following up on this, we wanted to profile the some of the best mobile agencies in London and the greater United Kingdom. With 137 to choose from, this was a tough task to break it down to just 13, however, we believe each […] No responses October 16, 2015
  • Gilt’s mobile marketing automation tips for eCommerce apps When we think of fashion startup success stories on mobile, few come to mind as frequently or with as much universal positivity as Gilt. The fashion, now travel and experience e-commerce startup, has grown to be one of the true success stories of New York’s Silicon Alley. One thing that has been impressive to observe […] 3 responses September 23, 2015
  • Top 14 New York Mobile Agencies Since helping launch the world’s 1st iPhone app company back in 2007, and seeing the birth of the App Store in 2008, I’ve witnessed mobile touch almost every industry. In the early days it was the Wild West, with little competition and brands flocking to make one-off campaign apps. As the industry matured, mobile first […] 4 responses September 2, 2015